In November 2012 Metro Trains in Melbourne, Australia have a great new way to promote rail safety. They commissioned this lovely song written by John Mescall with music by Ollie McGill and performed by Emily Lubitz from Tinpan Orange, a video and a website.

Of course not everything is as nice as the song, there have been some criticisms to the whole campaign that even doubt its effectiveness. But I guess that that is the cost of some black humour.

The characters of the "Dumb Ways to Die" campain.
The characters of the “Dumb Ways to Die” campaign.
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