Personality traits and political advertisements.

Cambridge Analytica’s “psychographic microtargeting”: what’s bullshit and what’s legit. There’s no good evidence yet that personality profiling can influence elections. Brian Resnick Mar 26, 2018, 11:15am EDT Cambridge Analytica probably didn’t win the election for Donald Trump.Getty Images/Ikon Images Why did Cambridge Analytica — the analytics and marketing firm that worked for the Trump presidential … Continue reading Personality traits and political advertisements.

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The promise of personality targeting.

How Cambridge Analytica’s Facebook targeting model really worked – according to the person who built it. Matthew Hindman. March 30, 2018 7.03am EDT The researcher whose work is at the center of the Facebook-Cambridge Analytica data analysis and political advertising uproar has revealed that his method worked much like the one Netflix uses to recommend movies. … Continue reading The promise of personality targeting.

Trump’s personality, his followers, and the brand of authoritarian conservatism they share.

Mass Psychology in the Age of Trump. Why is Trump driving liberals berserk? Is it him or us—or both? from Spring, No. 48 – 26 MIN READ By John T. Jost and Orsolya Hunyady Tagged Donald TrumpLiberalismpsychology Photo by Oli Goldsmith via CC 2.0 .   It has been more than a year now, and while the initial shock … Continue reading Trump’s personality, his followers, and the brand of authoritarian conservatism they share.

Childhood personality traits associated with political attitudes in adulthood.

Adults’ Political Leanings Linked With Early Personality Traits. Our political attitudes in adulthood have roots in early childhood temperament, according to new findings published in Psychological Science, a journal of the Association for Psychological Science. Analyses of data from more than 16,000 participants in two longitudinal studies in the United Kingdom reveal links between conduct … Continue reading Childhood personality traits associated with political attitudes in adulthood.

Individuals low on SDO are less likely to use mindsets of intelligence to justify an ideological belief system

Against expectations, people with more egalitarian political views were more open to the idea that intelligence is fixed Intelligence, Political March 6, 2018 People lower on “social dominance orientation” were more influenced by the argument that intelligence is a fixed trait (from Hoyt et al 2018)By Alex Fradera A growth mindset – believing your capabilities can grow … Continue reading Individuals low on SDO are less likely to use mindsets of intelligence to justify an ideological belief system

Neural collates of heightened brain reactivity in some conservatives.

Neuroimaging study finds social conservatives have heightened brain reaction to a wide variety of stimuli. Eric W. Dolan. July 17, 2017. New neuroimaging research has uncovered a difference in how the brains of socially conservative and socially liberal individuals in Canada respond to images. The study, which was published in the scientific journal Emotion, provides evidence … Continue reading Neural collates of heightened brain reactivity in some conservatives.